← Back to siteApply ↗
Evidence-Based Online Coaching

Get Unstuck
From Your Plateau

Hey, I'm Matt. I translate the latest strength, nutrition, and habit research into clear, no-nonsense plans that fit your real life, with the accountability to actually follow through.

Apply for 1:1 Coaching → See What I Offer
300+ clients coached · 400K+ followers · 100% online
0
Clients Coached
0
Followers
0
Online & Personal
0
To Visible Results
Watch This First

How my coaching actually works

Straight From Clients

Don't take my word for it

Real clients on what training with me actually did for them. Tap any to watch.

In Their Words

What clients actually say

Real wins from real clients. Swipe through.

Matt
Why HGLifting

Science-driven methods.
Real-world results.

Trusted by 400,000+ followers for a blend of no-nonsense expertise and genuine support. You get the same science-driven methods whether you choose VIP coaching or the membership.

Across 300+ success stories I've helped people build real muscle, get noticeably stronger, and finally feel confident in their body, often in as little as twelve weeks.

My Story →
What I Offer

Everything to build the body you want

Explore All Services →
The HGLifting Method

Your roadmap to a lasting transformation

Not a quick fix. A proven four-part system I run with every client.

See the Full Method →

Ready to break the plateau?

Spots are limited each month so every client gets real attention. Apply now and let's map your next twelve weeks.

Apply for Coaching ↗
About Matt

The coach who lifts with you

No-nonsense expertise, down-to-earth support, and a relentless commitment to your results.

Matt

Hey, I'm Matt.

Five years ago I was a 6'3" kid who weighed 140 lbs and hated the person in the mirror. The gym became structure, discipline, and proof I could become someone different.

I learned to train properly, dialed in nutrition, competed in bodybuilding, and fell in love with the process. Today coaching is my full-time career, and I've helped 300+ clients build confidence and discipline, not just muscle, including a lot of guys in the queer community who finally feel at home in the gym.

I don't just program your workouts. I lift right alongside you, and I'll never ask you to do anything I'm not willing to do myself.

See Coaching Options →
0
Clients Coached
0
Followers
0
Years Old
0
To Visible Results
What I Stand For

The standards I coach by

This is who I am as a coach, and what every client signs up for.

The HGLifting Method

A complete system, built around you

This is the four-part process I run with every client to turn "maybe one day" into a body and mindset that lasts.

Included In Every Plan

Everything you get

In Their Words

What clients actually say

Real wins from real clients. Swipe through.

Ready to commit to yourself?

Apply now and I'll build your first phase around your real life, not an ideal one.

Apply for Coaching ↗
Work With Me

Real 1:1 coaching, built around you

Hands-on, fully personalized coaching for people serious about a long-term transformation. Spots are limited and by application only.

Questions

Before you apply

Get In Touch

Let's build the strongest version of you

This isn't a quick fix. It's a long-term investment in your body, your health, and your confidence. Tell me where you're stuck and I'll show you the path forward.

Fastest way to reach me

DM me "HG" on Instagram for 1:1 coaching, or apply directly.

Apply for 1:1 Coaching ↗
@hglifting
Follow & DM "HG" on Instagram
@hglifting
Tips, lifts & breakdowns on TikTok
Apply for Coaching

If you're stuck in the gym, watch this

A quick look at how my coaching works. This is for people ready to invest in a long-term transformation, not a quick fix.
If we're a fit, I'll DM you within 24 to 48 hours.

After you watch, fill out the quick application below ↓

1 / 12
Application Received

Thanks, your application is in

I personally review every application. Yours will be reviewed within the next 24 to 48 hours, and I'll reach out in your Instagram DMs if we're a good fit.

01
I review it personally

Every application comes straight to me, no team in between.

02
I DM you within 24 to 48h

Keep your Instagram message requests open so it does not get buried.

03
We map your next step

If we are a good fit, we plan exactly how you start.

Talk soon,

Matt aka HGLifting

← Back to site
Discovery Call Prep

You're booked. Let's get ready

Watch this quick video before we talk. It covers exactly how the call works and how to get the most out of it.

Common Questions

Answers before we talk

Tap any question to watch a quick answer. These cover what most people want to know before our call.

HOW TO GET THE MOST FROM OUR CALL
Be somewhere private and focused

This is a working session, not small talk. Find a quiet space where you can speak openly, take notes, and give it your full attention from start to finish.

Get clear on where you want to be

Come in knowing what a real result looks like for you: your physique, your strength, and your confidence 6 to 12 months out. The clearer your vision, the more specific the plan I can build for you.

Know your starting point

Have a rough sense of your current training, nutrition, and schedule, plus what has and has not worked before. The more honest you are, the more directly I can tell you whether I can get you there.

See you on the call,

Matt aka HGLifting

← Back to site
The HGLifting Foundation

Real results,
a fraction of the price

Not ready for 1:1 yet? Get my exact programming, nutrition, and a community that keeps you accountable, without the 1:1 price tag. Start here, build momentum, and step up whenever you're ready.

$99.97/ month
Best value
Less than one 1:1 session  ·  Cancel anytime
Join the Foundation →

Secure checkout, powered by Stripe

▶ Watch: exactly what's inside the Foundation

Everything you get
Personalized monthly training program, built from my system
Macro targets and flexible meal templates
Full form and exercise video library
Private community plus monthly challenges
Live monthly group Q&A with me
Join the Foundation — $99.97/mo →

Not ready yet? Follow along for free content ↗

Welcome to the Foundation

You're in. Let's get to work

Thank you for joining. I've sent everything you need straight to the email you used at checkout, your program, your starting steps, and how to get the most out of the Foundation.

Check your inbox

Give it a few minutes to arrive. If you don't see it, check your spam or promotions folder, and add me to your contacts so nothing gets missed.

Didn't get it?

DM me "FOUNDATION" on Instagram and I'll get it sorted right away.

Let's build something real,

Matt aka HGLifting

← Back to site
Who I Help

Coaching for every body

Whoever you are and however you got here, you deserve to feel strong, capable, and at home in your own skin. That's the work we do together.

Swap in your own client photos & video clips here.

Matt coaching
How I Work

Confidence from the inside out

I coach people of every background, body type, and starting line. No judgment and no gatekeeping, just a plan built around your real life and a coach who's genuinely in your corner.

That includes making sure my LGBTQ+ clients feel seen and fully supported, building real confidence in themselves and in their bodies, on their own terms.

We focus on sustainable strength and habits, never shame or quick fixes. The goal is a body and a mindset you're proud of for life.

Work With Me →

You belong here.

Wherever you're starting from, let's build the strength and confidence you deserve.

Apply for Coaching ↗